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Born 356 BC - Died 323 BC - Founded 2023
Alessandro Magno, also known as Alexander the Great, is one of the most famous figures in human history. Born to King Philip II and Queen Olympias in the city of Pella, AM enters a unique story. Each of our capsule collections follows a specific storyline. We create a tangible and wearable story for you.

CTF Bandana

The "Capture The Flag" bandana is probably the most important product when it comes to storytelling. The CTF bandana fits into every capsule collection. This key piece is made for collectors and enthusiasts and should be captured as quickly as possible before the story of AM continues.

COIN

The coin logo of Alessandro Magno is a reference to the beginning of this personality and the rapid establishment of his character's traits. A born man from whom great things are expected. The coin stands for fame & loss, because the coin always contains two sides. The extent to which this will play a role in the story will be shown in future chapters.

Runes

Our rune symbols make the brand unique. We have developed our own language that describes the individual capsule collections and their story with three symbols each. Alessandro Magno tells stories not only through text and listening, but also by wearing them. You get the opportunity to go on a journey of discovery and look for our hidden elements in the form of details and understand them over time. Each symbol stands for a key term and in combination defines the story presented in a capsule collection.

CHAPTER

Join us on the journey through Alessandro's life and his connection to Zeus, different cultures, friends, enemies and his legacy. Through our storyline and connected products you will discover our hidden details, like the language created that gives each collection a unique touch and defines the unity of all our products. None of the products will be worn the same way again and our details will create a collectable aspect that supports AM through its history.

To listen to the story, just click on the picture.
Um die Geschichte anzuhören, klicke einfach auf das Bild.
Um die Geschichte anzuhören, klicke einfach auf das Bild.

STORIES

Discover CHAPTER I

ESSENTIALS HOODIE LIGHT GREY

ESSENTIALS HOODIE LIGHT GREY

Regular price €149,95 €104,96

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per 
ESSENTIALS T-SHIRT OFF WHITE

ESSENTIALS T-SHIRT OFF WHITE

Regular price €69,95 €48,96

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per 
FASHION TRACKSUIT JACKET IRON GREY

FASHION TRACKSUIT JACKET IRON GREY

Regular price €199,95 €139,97

Unit price
per 
ESSENTIALS T-SHIRT LIGHT GREY

ESSENTIALS T-SHIRT LIGHT GREY

Regular price €69,95 €48,96

Unit price
per